The Weeknd's 8-Year Korea Return: Super Concert 28

Global pop star The Weeknd is returning to Korea after 8 years. Hyundai Card announced on the 11th that The Weeknd will hold '​Hyundai Card Super Concert 28 The Weeknd' at the Goyang Stadium in Goyang City, Gyeonggi Province, on October 7th and 8th. This marks his first concert in Korea in eight years, following his appearance at the 'Hyundai Card Culture Project' in 2018.

This 'Hyundai Card Super Concert' will be held on a scale of 100,000 people, making it the third largest Super Concert in history, following Coldplay in 2017 and Bruno Mars in 2023. The concert is part of The Weeknd's 'After Hours Til Dawn' tour, which has captivated 7.5 million audiences worldwide. The opening act will be the Japanese hip-hop duo Creepy Nuts.

The Weeknd, a Canadian singer-songwriter, is recognized as an artist who brought alternative R&B, a blend of R&B with hip-hop and electronic sounds, into the mainstream of popular music. He began gaining recognition through mixtapes released online in 2011 and later solidified his status as a global pop star by winning the Grammy Award for 'Best Urban Contemporary Album' for 'Beauty Behind the Madness'.

His representative song, 'Blinding Lights,' had a long run on the Billboard Hot 100 chart and ranked first on Billboard's 'All-Time Hot 100' chart achievements in 2021. Furthermore, in August of last year, he became the first artist to surpass 5 billion streams on Spotify, and in 2023, he achieved 100 million monthly listeners.

This concert is interpreted as a product of Hyundai Card's determination to "prove the pinnacle that only Hyundai Card can achieve," aligning with Vice Chairman Chung Tae-young's past statement, "Our will to invite artists who are difficult to bring to Korea remains strong."