Jang Young Ran Denies Viewer Deception Claims

Broadcaster Jang Young-ran has apologized to viewers while explaining allegations of "linked scheduling" between her brand's products and home shopping broadcasts. The YouTube channel 'Death Fox TV' raised suspicions of "linked scheduling," where a diet product from Jang Young-ran's brand, for which she is the representative, was sold on home shopping immediately after being featured on a health information program, suggesting potential consumer deception.

The core of the allegations is that immediately after a health information program introduced weight loss cases through the intake of specific ingredients, Jang Young-ran appeared on a home shopping channel selling a product with similar ingredients. Furthermore, claims were made that the product packaging exposed on the broadcast appeared identical to Jang Young-ran's brand products, along with suspicions of a discrepancy between the timing of the introduced weight loss cases and the actual launch of the product. It was pointed out that such linked scheduling can blur the lines between information delivery and advertising, potentially misleading consumers.

Jang Young-ran's side stated that it is difficult for the brand to directly intervene in scheduling. They explained that when an advertiser sponsors a broadcast, the broadcasting station decides the schedule, and the home shopping channel operates its sales broadcasts separately, meaning the brand does not directly control the overall flow.

Online reactions included concerns that linked scheduling could lead to consumer misunderstanding, with opinions that an explanation is needed regarding the discrepancy between the effectiveness cases and the product's timing. On the other hand, a cautious viewpoint was also raised, suggesting that the first step should be to determine whether the brand actually has scheduling authority.

Jang Young-ran denied the linked scheduling structure through her social media, stating, "I have no involvement in the home shopping or broadcast production process, nor in the casting of 출연자 (participants/performers)." However, she sincerely apologized, saying, "​I am taking seriously the fact that the product was introduced through inappropriate 출연자, causing inconvenience and disappointment to many people."