Scarecrow Marathon Watch Party Chance
ENA's Monday-Tuesday drama "The Scarecrow" is continuing its upward trend in viewership ratings and buzz, and will be broadcast continuously from episodes 1 to 4 during the May Golden Holiday period. ENA Channel has scheduled episodes 1-4 of "The Scarecrow" to air back-to-back on May 1st (Friday) and May 3rd (Sunday), a strategy reflecting viewers' demand for binge-watching.
광고 영역
The viewership ratings for "The Scarecrow" have steadily increased from 2.9% for episode 1 to 5.2% for episode 4. In episode 4, the drama recorded 5.5% in the Seoul metropolitan area and a peak of 6.2% per minute, breaking its own highest viewership rating. Furthermore, starting from episode 2, it has maintained the No. 1 position among Monday-Tuesday dramas and all channels in the same time slot for three consecutive weeks. Compared to ENA's previous dramas, the average viewership rating for episodes 1-4 is noteworthy as it surpasses that of "Extraordinary Attorney Woo."
※ 이 포스팅은 쿠팡 파트너스 활동의 일환으로 수수료를 제공받습니다.
The drama also proved its competitiveness in the key 2049 target demographic, ranking first in viewership ratings among all programs for the 2049 target audience. The viewer retention rate was 75.3%, indicating that viewers are immersed in the content, establishing it as "binge-watching content."
Buzz surrounding the drama has also surged, with "The Scarecrow" taking the No. 1 spot in the Good Data Corporation's TV-OTT drama search response TOP10 for the 4th week of April. This marks a 12-spot increase, and in the drama's search issue keywords, five cast members, including Song Geon-hee, Park Hae-soo, Lee Hee-joon, Kwak Sun-young, and Seo Ji-hye, entered the TOP10, demonstrating its high level of buzz.
광고 영역
This upward momentum is attributed to the intense storyline, solid directing, and the actors' performances. Episode 3 heightened immersion with the death of the sixth victim, Kim Min-ji (played by Kim Hwan-hee), and episode 4 marked a turning point as Kang Tae-joo (played by Park Hae-soo) began a joint investigation with Cha Si-young (played by Lee Hee-joon).
