Byeon Wooseok Stars in ADER Error 26SS Campaign

Global fashion brand Ader Error has appointed actor Byun Woo-seok as its official ambassador and unveiled the first campaign for the ‘Poetic Project’. This campaign is a project that visually captures the direction of the 26SS season and the brand concept, and Byun Woo-seok is expected to add depth to the brand message and fully embark on official activities.

In April, Ader Error selected Byun Woo-seok as its official ambassador and launched the creative project ‘Poetic Project,’ which narratively expands the values of youth and artist identity. This project goes beyond a simple campaign, aiming to build a worldview called the ‘Poetic Universe’ through various forms of expression. Based on fashion, the brand has proposed diverse cultural experiences and senses, developing a direction that interprets everyday elements from a new perspective under the slogan ‘But near missed things’.

In this campaign, Byun Woo-seok expressed the brand’s aspirations by showcasing both Ader Error’s main collection and its contemporary line, ‘Significant’. The released images feature structured silhouettes, minimalist styling, and layered looks utilizing the brand’s signature blue color. The main collection emphasizes sculptural silhouettes and structural details based on Ader Error’s design philosophy of ‘Post Minimal,’ while the Significant line focuses on basic items such as knits and denim, based on the brand’s signature logo and silhouettes.

To commemorate the launch of the campaign, Ader Error is holding special promotions at its flagship stores in Sinsa, Tokyo, Beijing, and Shanghai. Starting May 7th, customers who make a purchase of a certain amount or more, including campaign-worn items, will receive an object reflecting the 26SS season concept on a first-come, first-served basis.

With this campaign as a starting point, Byun Woo-seok will participate in expanding the brand’s narrative as Ader Error’s first official ambassador. As an extension of this campaign, Ader Error plans to sequentially release a main campaign film containing the 26SS season message and will present the concept of the ‘Poetic Universe’ through various content. Byun Woo-seok will continue to play a role in conveying the stories and messages that the brand develops in the future. Related information can be found on Ader Error’s official channels and offline stores.