Scarecrow Twist: Unexpected Plot Revealed

ENA's Monday-Tuesday drama 'Scarecrow' is set to capture viewers with a consecutive broadcast of episodes 1-4 during the May Golden Holiday, maintaining both rising viewership ratings and buzz. ENA channel will air episodes 1-4 of 'Scarecrow' back-to-back on May 1st and 3rd. This strategy reflects viewer demand for binge-watching amidst the growing ratings and popularity.

'Scarecrow's viewership ratings showed a clear upward trend, starting at 2.9% for episode 1 and reaching 5.2% by episode 4. Episode 4, in particular, set a new personal best, recording 5.5% in the Seoul metropolitan area and a peak of 6.2% per minute. From episode 2 onwards, it maintained the No. 1 spot for Monday-Tuesday dramas and across all channels in its time slot for three consecutive episodes. The average viewership rating for episodes 1-4 surpasses that of 'Extraordinary Attorney Woo' among ENA's previous broadcasts.

Performance is also notable among the key 2049 target demographic. Episode 4 of 'Scarecrow' ranked No. 1 in viewership ratings among all programs for the 2049 target audience, and its viewer retention rate of 75.3% proved its competitiveness as "binge-worthy content."

Buzz has also surged. 'Scarecrow' ranked No. 1 in the Good Data Corporation's TV-OTT drama search response TOP10 for the 4th week of April, and five cast members—Song Geon-hee, Park Hae-soo, Lee Hee-joon, Kwak Sun-young, and Seo Ji-hye—appeared in the TOP10 search issue keywords.

This upward trend is attributed to the intense storyline development, solid directing, and the actors' performances. Episode 3 heightened immersion with the death of the sixth victim, Kim Min-ji (played by Kim Hwan-hee), and episode 4 marked a turning point with Kang Tae-joo (played by Park Hae-soo) beginning a joint investigation with Cha Si-young (played by Lee Hee-joon).