TREASURE's "IF I" Drops: YG Hip-Hop Energy Unleashed

YG Entertainment released 'TREASURE – IF I DANCE PERFORMANCE VIDEO' through their official channel on the 3rd. Following the music video, this video is performance content where the entire choreography can be seen.

In the video, TREASURE overwhelms the atmosphere on a monotone set with restrained movements and intense gazes, showcasing a highly polished group dance in sync with the song's rhythm. Notably, the seemingly effortless, relaxed movements contrasted with the explosive energy in the chorus, heightening the performance's immersion. During the climax, the members' energy peaked, dominating the stage, and the powerful performance, coupled with the hip-hop-based sound, imprinted TREASURE's unique color.

TREASURE's 4th mini-album 'NEW WAV' surpassed one million pre-orders before its release and is continuing its upward trend in album sales, breaking initial sales records. It is also receiving a global response, ranking high on major overseas music charts.

With this album, TREASURE has signaled a change in the team and the second act of their activities by composing all tracks in the hip-hop genre for the first time since their debut. The title track 'IF I' music video has been well-received for combining the essence of YG hip-hop with TREASURE's own unbridled charm.

In the released performance video, TREASURE opened the performance in front of a monotone cyclorama with restrained movements and sharp gazes. The group dance, unfolding in line with the song's dynamic sound changes, delivered a thrilling pleasure, and the three-dimensional movement, leveraging the strengths of a large group, created synergy. In the chorus, they exploded with energy through a point choreography of moving their arms to the rhythm, and the lyrics expressing their ambition to reach higher places, combined with choreography that controlled the tempo, were well-received.