Heo Namjun Tops Charts, Risenne Second, Jin Ki Joo Third
광고 영역
The June 2026 Rising Star Brand Reputation analysis results show that actor Heo Nam-jun ranked first. Group LUNYSE came in second, and actress Jin Ki-joo placed third. The survey was conducted from May 30 to June 30, collecting a total of 131,057,752 big data, a 20.53% increase compared to May.
Heo Nam-jun secured the top spot with a total brand reputation index of 4,326,723, achieving 1,083,464 in participation index, 1,598,264 in media index, 1,100,923 in communication index, and 544,072 in community index. Gu Chang-hwan, director of the Korea Corporate Reputation Research Institute, evaluated Heo Nam-jun as a "blue-chip stock in romantic comedies" and explained the reasons for his first-place ranking.
LUNYSE ranked second with a brand reputation index of 4,259,501, a 15.17% increase from May. LUNYSE received overwhelming support, particularly on social media and in online communities. Jin Ki-joo, who ranked third, recorded a brand reputation index of 4,128,452, based on her presence in the drama 'The King of Pigs'.
Following them, Park Ji-hoon took fourth place with 3,941,209, and Byeon Woo-seok ranked fifth with 3,820,933. Park Ji-hoon saw a 10.86% increase compared to the previous month, while Byeon Woo-seok experienced an 11.33% decrease.
The Rising Star Brand Reputation analysis targets brands experiencing a surge in consumer interest across various categories, including entertainers, singers, actors, and idol groups. The results of this survey demonstrate that star brand competitiveness is determined not only by simple recognition but also by fan participation, communication, and content buzz.
