Ha Jung-woo Ad Hits 3 Million Views

Actor and director Ha Jung-woo's first campaign advertisement video, 'Hana Universe,' surpassed approximately 2.85 million views in just four days after its release, proving its high popularity. Including the official trailer, the total viewership neared 10 million.

'Hana Universe' goes beyond a simple advertisement, produced in the format of a short film that showcases Director Ha Jung-woo's directorial skills. The video features K-artists loved across all generations and globally, including Kang Ho-dong, G-Dragon, Lim Young-woong, Son Heung-min, and An Yu-jin, completing a star-studded cast lineup.

This campaign video is receiving significant attention from viewers not only because it is Ha Jung-woo's first directorial work for an advertisement but also because of its short film format that breaks away from the conventional advertising mold. Furthermore, the opportunity to see new sides and performances from the featured artists adds to the intrigue.

Ha Jung-woo has been actively working as a director since his 2013 film 'Rollercoaster,' directing works such as 'Chronicle of a Blood Merchant,' 'The Lobbyist,' and 'People Upstairs.' Notably, his recent work 'People Upstairs' was recognized for its witty directing, winning the 'Reel Respect Award' at the 10th London East Asia Film Festival.

The video for 'Hana Universe,' Ha Jung-woo's first directorial advertisement, can currently be viewed on Hana Financial Group's official YouTube channel, 'HanaTV.' Meanwhile, Ha Jung-woo is currently meeting viewers by appearing in the tvN Saturday-Sunday drama 'How to Become a Building Owner in Korea.'