Jang Wonyoung: Asia's Hair Icon

IVE's Jang Wonyoung has been selected as Dyson's Asia Pacific (APAC) Hair Device Ambassador. Dyson Korea announced the news on the 8th by releasing Jang Wonyoung's pictorial.

Jang Wonyoung has been active as Dyson Korea's official domestic ambassador for the hair device division since April of last year, participating in major Dyson product campaigns and effectively conveying innovative styling experiences to domestic consumers, proving synergy with the brand. In particular, her expressiveness in pulling off diverse concepts and her healthy, lustrous hair showed high compatibility with Dyson's hair health-centric technological philosophy, receiving positive responses.

Through this APAC Ambassador selection, Jang Wonyoung is set to expand her scope of activities across the Asia Pacific region. It is anticipated that she will broaden her reach with global fans by introducing the latest hair styling technologies and trends through various campaigns with Dyson.

Jang Wonyoung stated, "As an artist, hair style is an important element, and Dyson hair devices are essential items that help create various styles while maintaining hair health," adding, "I am delighted to be able to share more styling inspiration beyond Korea in the Asia Pacific region with Dyson."

Kathleen Pierce, Global Head of Dyson Beauty, said, "We are very pleased to collaborate with Jang Wonyoung, an artist with influence across the Asia Pacific region," and added, "Jang Wonyoung is a figure who well embodies the values of beauty, performance, and self-expression that Dyson pursues, and we look forward to presenting new styling experiences while reducing hair damage."