Rococo: Geoje Yahoo Love Attack

Girl group ReSSeNe is gaining attention for their "Geoje Yahoo!" remark on YouTube content. This statement has spread as a "meme" on social media, leading to a resurgence in ReSSeNe's songs. This phenomenon shows that memes that resonate with the younger generation are emerging as a new driving force for idol popularity.

A short phrase, "Geoje Yahoo~!", shouted by Japanese member Minami on member Won-i's YouTube channel, quickly spread as a "meme" on social media platforms like TikTok. This resulted in ReSSeNe's songs, released in 2024, experiencing a resurgence in popularity.

Similarly, the "Dugani Sarigi" lyric meme from the group cignature was used to allude to the determination of Prime Minister nominee Han Sung-sook to take on the role. Additionally, the group ILLIT gained popularity with a video utilizing the catchphrase "​If you don't come out, we're coming in," which originated from an entertainment program, set to the beat of their own song. These examples demonstrate that memes that resonate with Gen Z play a significant role in the success of idols.

Pop culture critic Kim Heon-sik analyzed the phenomenon, stating that success through memes is possible because "regardless of whether it's well-made or not, or if it's something they were previously interested in, if they become slightly obsessed, they will dig into the song, music video, and even the fandom." This leads to the analysis that success through memes is a phenomenon intertwined with the trend of short-form content consumption becoming commonplace.

ReSSeNe, a girl group celebrating their third year since debut, is receiving significant attention thanks to the success of member Won-i's personal YouTube channel, "Hello Won-i, Nice to Meet You." This channel has surpassed 650,000 subscribers in just over three months since its launch and is soaring, providing ReSSeNe with a stepping stone to become a "national girl group."