Byeon Wooseok Becomes Global Whiskey Brand Model

Actor Byun Woo-seok has been selected as the global ambassador for 'Johnnie Walker Blue,' the top-tier lineup of the global Scotch whisky brand Johnnie Walker. Through this partnership, Diageo plans to showcase the brand's philosophy of 'Keep Walking' in connection with Byun Woo-seok's journey.

A global campaign themed 'Progress' will launch on April 21st, with various content, including a video series highlighting Byun Woo-seok's career and inner self, to be released sequentially. Johnnie Walker Blue, a premium whisky that celebrates moments of achievement, plans to convey the fruits and celebratory moments of Byun Woo-seok's leap as an actor to his fans.

Byun Woo-seok, a former model, has recently established himself as an actor gaining attention across Asia and a global style icon. His performance in his recently premiered leading role in 'The Grand Heir of the 21st Century' is expected to create synergy, aligning with the direction of this brand campaign.

Jeong Dong-hyuk, Marketing Director at Diageo Korea, stated, "Byun Woo-seok is an icon of the new era, possessing artistry, sophisticated style, and cultural influence," adding, "Through this campaign, we aim to deliver his journey and sincere stories to the public in an accessible and meaningful way, together with 'Johnnie Walker Blue'."