21st Century Warlord: 1050+ Popularity Surge
MBC's Friday-Saturday drama '21st Century Princess' is gaining popularity, recording overwhelming buzz just two weeks after its premiere. It ranked first in the TV-OTT drama buzz rankings by Good Data Corporation with a market share of 42.62%, significantly surpassing JTBC's drama (12.82%) and TVING's original 'Yumi's Cells 3'.
'21st Century Princess' achieved a 'perfect all-kill', ranking first in all metrics including the number of news articles, comments, video views, blog/community posts, and search responses. This success was foreshadowed even before the broadcast began; two weeks prior, it had already climbed to second place in the overall buzz rankings, with its stars IU and Byun Woo-seok unusually taking the first and second spots respectively.
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Interest in the cast continues even after the broadcast started. IU has maintained the top spot in buzz for three consecutive weeks, and lead actors Byun Woo-seok (2nd), Gong Seung-yeon (9th), and Noh Sang-hyun (14th) are driving the drama's popularity by appearing in the top ranks of the buzz rankings.
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Particularly noteworthy is the 'viewer demographic'. '21st Century Princess' recorded the number one search response across all age groups, from teenagers to those over 50, and is receiving high interest from both men and women, regardless of gender. This contrasts with the recent trend in media environments where attention is concentrated on specific age groups or fandoms, demonstrating its status as a 'national drama' that parents and children can watch together.
The drama's overwhelming buzz is clearly evident in the numbers. It secured the number one spot in the Friday-Saturday category in the TV-OTT drama daily buzz rankings, setting an astonishing record with a market share of 88.49%. This means that more than eight out of every ten viewers tuning in on weekend evenings are showing interest in this drama. It also solidified its position as 'national content' by not losing the top spot in the overall TV rankings, which include non-drama programs.
