Dex Effect Boosts 'Unnie's Direct Delivery' K-Variety Show

Good Data Corporation's Fandex revealed its 16th week non-drama cast buzzworthiness survey results, with Lee Suji of ‘SNL Korea Season 8’ taking first place and leading the strength of the comedy genre. During the same period, ‘SNL Korea Season 8’ also ranked first in program buzzworthiness, highlighting the simultaneous rise of both cast members and the program. This survey is based on various online reactions from news, communities, SNS, and videos, and showed a characteristic of increased ranking volatility due to the inclusion of many new entrants in terms of individuals and programs.

In the cast category, Lee Suji maintained first place with a 2.46% share. Lee Suji, who has expanded her presence as a core crew member on ‘SNL Korea Season 8’ through various parodies and voice imitations, has perfected character comedy on ‘SNL Korea’ after her time on ‘Gag Concert’ and ‘Comedy Big League’. Her voice acting and detailed expressiveness are considered strengths, and her career expansion into acting, including the drama ‘Shin Byeong Season 2’, as well as her recent win of the Baeksang Arts Award for Best Female in Variety, have broadened her buzzworthiness base.

Second place was taken by Kim Wonhoon, who rose from 1.28% to 1.63%. He expanded his success in sketch comedy from YouTube’s ‘Shortbox’ to broadcast television, with his deadpan humor and situational comedy acting as strengths, broadening his appeal to the MZ generation. Despite a period of self-reflection following recent controversies, his ability to regain buzzworthiness through content competitiveness is notable.

Kim Hye Yoon entered the rankings at third place with a 1.60% share. This result directly reflects the impact of her appearance on ‘Sisters Who Make Waves in Kalafé’. Kim Hye Yoon, recognized for her acting skills through dramas like ‘SKY Castle’ and ‘Lovely Runner’, attempted a new image expansion through this variety show appearance. Despite it being her first fixed variety show, her natural adaptability and character development contributed to the rise in buzzworthiness.

Shin Dong Yup secured fourth place, rising from 1.13% to 1.49%, proving his long-running power. His stability as a long-term host and his central role within ‘SNL Korea Season 8’ drove the increase in his share. As an MC who has led the entertainment industry for over 30 years, his strengths lie in spontaneous ad-libs and hosting skills. His recent expansion into YouTube content and OTT activities has also contributed to his buzzworthiness metrics through platform diversification.