MM6 Maison Margiela x Salomon Collaboration

MM6 Maison Margiela and Salomon's collaborative sneaker 'X-ALP' will be released on June 7. This sneaker combines the durability and practicality of hiking shoes with MM6's luxurious design, featuring a handmade stamp and the MM6 numeric logo on the tongue as accents.

Stone Island and New Balance's collaborative Legacy 574 model will be released in two colors, dark green and light green, featuring reflective heel tabs and the Stone Island logo engraved on the tongue. This model will be available from June 12, and on the 14th, it will be available at Dover Street Market and major New Balance retailers.

HUF and Nike Air Max 1's collaborative model will be re-released after 20 years. Released to commemorate HUF's 20th anniversary, this model features the same design as the 'Dark Cinder' model released in San Francisco in 2004, with gray leather and nubuck, and vibrant colored Swooshes. A total of three colors will be released, and they will be available on June 15 through HUF's online store and physical stores.

An increasing number of people in their 20s and 30s are enjoying both baseball games and running. Baseball and running share commonalities such as the possibility for "fan devotion" (deokjil) and good value for money.

The retail industry is also experiencing a boom thanks to the popularity of baseball and running. Convenience store sales around professional baseball stadiums are increasing, and sales of professional baseball merchandise are also doing well. Furthermore, with the "running core" fashion trend gaining popularity, related product launches and marketing activities are actively underway.