Disney+ Hit: 21st Century's Top Korean Drama

MBC's Friday-Saturday drama 'A Royal Lady in the 21st Century' is continuing its long-term success by entering the Top 10 on Disney+ in the United States for 21 days. This marks a first for K-dramas, and the show has proven its global influence by ranking in the Top 10 in 47 countries, including the US. Domestically, it has also demonstrated its popularity by topping viewership ratings and ranking among the most talked-about TV and OTT dramas.

An MBC representative stated, "'A Royal Lady in the 21st Century' is gaining popularity across various cultures, showcasing new expansion possibilities for K-dramas." The drama is set in 21st-century South Korea and tells the romance story of Seong Hee-ju (played by IU), a chaebol heiress who has everything but is of commoner status, and Prince Ian (played by Byun Woo-seok), the son of a king who is a sad man with nothing to possess. Currently, 8 out of the total 12 episodes have aired. The recently broadcast 7th and 8th episodes depicted the couple's wedding and deepening romance, but the revelation of a prenuptial agreement has raised anticipation for future developments.

'A Royal Lady in the 21st Century' is expanding its presence beyond domestic borders into the global market, continuing its exceptional box office success in the United States. It is proving a new trend in global content competitiveness by maintaining a high ranking on US OTT charts for an extended period, which is rare for a K-drama.

Since its premiere, the drama has held the top spot in viewership ratings, buzz, and OTT rankings, and it has entered the Top 10 on Disney+ in the US for 21 consecutive days, a first for a K-drama. Notably, its success in the predominantly crime, investigation, and sci-fi-loving US market with a traditional romance genre is drawing attention.

The sustained presence in the US Top 10 goes beyond mere popularity. Unlike many previous K-dramas that achieved only short-term success in the US, this drama is creating a distinct trend by demonstrating clear achievements in terms of 'sustainability'. It has not only entered the Top 10 in 47 countries, including the US, but also continues to enjoy unparalleled popularity domestically in terms of viewership ratings and buzz.