Kodak Apparel Campaign Stars K-Drama Actress Kim Hye-yoon

Kodak Apparel, a lifestyle outdoor brand developed by Highlight Brands, is launching the 'THE ICONIC MOMENT' campaign for the SS2026 season with brand ambassador, actress Kim Hye-yun.

This campaign, themed ‘THE ICONIC MOMENT. KODAK’, focuses on the professional side of actress Kim Hye-yun as she immerses herself in her work. While previous campaigns emphasized her comfortable everyday charm, this one captures Kim Hye-yun's deep artistic presence as an actress, combined with Kodak's iconic style, to create a more impressive pictorial.

The pictorial is characterized by densely capturing Kim Hye-yun's expressions and movements, along with the product silhouettes and vivid colors within a single frame, based on restrained direction. This approach effectively conveys the brand's identity of 'capturing moments' by simultaneously highlighting the appeal of both the person and the product.

A key product worn by Kim Hye-yun in the pictorial is the 'RGB Denim Collar Jacket Setup'. This setup consists of a denim outer and pants, notable for reducing the stiffness characteristic of denim while enhancing its soft texture. The vintage color palette unique to Kodak, including sky blue and yellow, also stands out.

The 'Breeze Pop Cool Short-Sleeve Piste' is a representative product that has become a bestseller since its launch last year. It is an ultra-lightweight woven product using cooling yarn, offering a light and cool wearing experience with excellent breathability, making it comfortable to wear even in midsummer.