Blackpink Jisoo Dior's Top Muse

BLACKPINK Surpasses 100 Million YouTube Subscribers, Becomes First Global Artist to Receive 'Diamond Creator Award'

Group BLACKPINK has set a monumental record by surpassing 100 million YouTube subscribers in approximately 9 years and 8 months since channel creation. This is a first for any artist worldwide, and YouTube has honored them with the 'Diamond Creator Award' to commemorate this achievement. The members expressed their gratitude and emotion for this accomplishment, achieved together with their fandom, 'BLINK'.

BLACKPINK's YouTube channel proves its status with 9 videos exceeding one billion views and a total cumulative view count of over 41.2 billion. Their popularity extends beyond music video views to include dance practice videos and content showcasing individual member talents, demonstrating the robustness of the 'BLACKPINK' brand. Google and YouTube's Global Head of Music praised BLACKPINK as "a perfect example of how artists can leverage YouTube to build a borderless mega-fandom."

Factors contributing to BLACKPINK's position as 'YouTube Queens' include the "aesthetics of scarcity," platform strategy, global resonance based on their "multinational identity," and their influence as "icons" beyond music. Through high-quality YouTube content and documentaries, they have built a mystical and overwhelming image. Members with diverse cultural backgrounds have transcended the regional limitations of K-pop by communicating directly with global fans through their fluent foreign language skills. Furthermore, as global luxury brand ambassadors, they lead fashion and lifestyle as "muses," showcasing the pinnacle of "visual music."

BLACKPINK is set to make a full-group comeback on the 27th with their third mini-album 'DEADLINE', marking their return after approximately 3 years and 5 months. This album is anticipated to be the beginning of BLACKPINK's second act. Even with just the comeback announcement, their YouTube channel has seen over 10,000 new subscribers daily. Having previously topped the Billboard 200, they are expected to demonstrate new destructive power with the added momentum of 100 million YouTube subscribers.

BLACKPINK member Jisoo showcased the "dignity of a 'Dior Princess'" at Paris Fashion Week, garnering intense global fan attention. In a fitting video released on September 30th, Jisoo was praised for her elegant appearance, with fans reacting, "She's perfection itself," "It's moving to see an Asian lead a global luxury brand," and "Jisoo is redefining the aesthetic standards of the fashion industry."