Kim Jiwon's Luxury Bulgari Event Style

Recently, Ten Asia reporters analyzed the fashion of stars who attended the Bulgari high jewelry collection 'Eclectica' event. The event was held at Vista Walkerhill in Gwangjin-gu, Seoul, and was attended by Jang Won-young, Kim Ji-won, Byun Woo-seok, Lee Min-jung, Lee Byung-hun, and Cha Jun-hwan.

Top-Tier Fashion: Jang Won-young Reporter Ryu Ye-ji commented that Jang Won-young created a glamorous atmosphere by wearing a black dress with a slim silhouette and shirring details. She lightened the look with red point jewelry and a pink bag, and notably, she boasted perfect proportions despite wearing flat shoes instead of high heels. Reporter Kim Se-ah analyzed that Jang Won-young's black velvet dress highlighted a three-dimensional silhouette with its deeply cut off-the-shoulder line and shirring details. She completed a classic glamour look with wavy hair and jewelry, but added that the many points might have given a slightly heavy impression. Reporter Kim Ji-won praised Jang Won-young for adding loveliness with a velvet black dress and a light purple heart-shaped mini bag, noting her efforts to maintain a slim yet glamorous line were evident.

Top-Tier Fashion: Kim Ji-won Reporter Ryu Ye-ji analyzed that Kim Ji-won completed a luxurious mood with a dress featuring attractive draping details, and added a calm and pure feeling with blue jewelry and a silver bag. She noted that despite having short hair for her next project, she used hair extensions to create long, straight hair, which played a crucial role in completing her beauty without overshadowing the presence of the magnificent high jewelry. Reporter Kim Se-ah mentioned that Kim Ji-won's navy dress with a clean silhouette and long, straight hair accentuated her inherent elegant image as an actress, and that she filled the screen with just her facial lines and aura, even without excessive accessories. Reporter Kim Ji-won praised Kim Ji-won for completing an elegant mood with a deep navy-toned dress, highlighting her restrained and refined elegance.

Brand Event and Campaign Trends Global luxury and sports brands are expanding their consumer touchpoints through high jewelry exhibitions with artistic value, experiential pop-up stores, and mental health campaigns. Bulgari unveiled its high jewelry collection ‘Eclectica,’ embodying the Italian artistic spirit, in Seoul, which is interpreted as a result of highly valuing the Korean market's status and luxury consumption influence. Under Armour is operating the ‘On Your Mark’ Velocity pop-up store at its Suwon branch, providing a platform for runners to experience products firsthand, while also combining professional running tests and community events. Asics has launched the ‘Get the Glow’ campaign, highlighting the positive effects of physical activity on mental health, and announced research findings that even 15 minutes and 9 seconds of movement can help relieve stress and improve mood.