Horror Hit 'Salmokji' Nears Break-Even Point

Director Lee Sang-min's film "Salmokji" has topped the box office for four consecutive days and is on the verge of reaching its break-even point.

According to data from the Korean Film Council's integrated computer network for movie admissions, "Salmokji" drew 227,003 viewers on the 11th, bringing its cumulative audience to 526,356.

The break-even point for "Salmokji" is estimated to be around 800,000 viewers, and if the current trend continues, it is likely to surpass this mark early next week.

The success of "Salmokji" continues the streak of box office hits for distributor Showbox this year. Showbox's film "If We," released on December 31st of last year, surpassed its break-even point by attracting 2.6 million viewers, and "The Man Who Lives with the King," released on February 11th, broke the 16 million viewer mark, ushering in a new era of 10 million viewer films.

Adding to this positive momentum, there is also the good news that Director Yeon Sang-ho's "Swarm," scheduled for release next month, has been invited to the Midnight Screening section of the 79th Cannes Film Festival. While predicting audience numbers is difficult, the Cannes invitation is expected to be a positive factor for its box office performance.