Park Bo Gum Named L'Occitane Ambassador
L'Occitane has selected actor Park Bo-gum as its new ambassador to celebrate the brand's 50th anniversary. L'Occitane explained that the brand's philosophy of respecting nature and people aligns with Park Bo-gum's warm and sincere image, and they anticipate synergy with the redefined brand identity for its 50th anniversary.
Park Bo-gum expressed his feelings, stating, "It is an honor to join L'Occitane's journey, sharing the value of sincerity, which I have always considered important," and "I am truly happy to be an ambassador for L'Occitane, a brand with a warm heart for people and nature."
※ 이 포스팅은 쿠팡 파트너스 활동의 일환으로 수수료를 제공받습니다.
L'Occitane will launch its first campaign with Park Bo-gum, [My Newfound Sensory Ritual, The Beginning of a New Shower], centered around the representative product 'Almond Shower Oil.' Through this campaign, they plan to strengthen the brand message with sensory visual storytelling and showcase "a time of complete care" where individuals delicately attend to themselves in daily life.
Founded in Provence, France, in 1976, L'Occitane has offered a unique lifestyle experience by combining the vitality of Provence with scientific expertise. This year, celebrating its 50th anniversary, the brand presents an evolved identity by emphasizing the 'connection' between Provence's nature, culture, art, and people.
