V's Compose Coffee Taipei Store Campaign

Compose Coffee, for which BTS member V is a model, has successfully entered the Taiwanese market and is receiving a fervent response locally. Compose Coffee opened its first store in Taipei, Taiwan, on the 14th, officially launching its business. The company plans to open 10 stores by 2026 and a total of 550 stores across Taiwan by 2033.

At a pre-opening event held on the 30th of last month, prior to the official opening, demand was so high that one cup was sold every 20 seconds, and consumers showed explosive interest, with waiting lines forming for over two hours. This news was reported by FTV News, a leading media outlet in Taiwan, which stated, "The coffee brand advertised by BTS's Kim Taehyung has entered Taipei, and fans lined up so much that they surrounded the park." The reported video showed fans taking commemorative photos in front of V's poster and a continuous stream of crowds.

Compose Coffee is also seeing significant effects from its advertising campaigns featuring V. V's new advertising campaign video, 'That Night, Our Decaf,' surpassed 13 million views within a day of its release and exceeded 61 million views within five days, proving the high interest from consumers both domestically and internationally. This campaign is being praised as being like a coming-of-age film, blending analog filming techniques reminiscent of short films with V's emotional acting. Compose Coffee is also scheduled to release a behind-the-scenes making-of film on its official channel on the 20th.