Ahn Hyo-seop & Chae Won-bin Clash Begins

The first episode of SBS's Wednesday-Thursday drama 'Sold Out Today' signaled the start of a romance by depicting the tangled initial encounter between Ahn Hyo-seop and Chae Won-bin. The first episode recorded a viewership rating of 3.3% nationwide, according to Nielsen Korea.

The drama begins with the fast-paced live broadcast of a home shopping channel, showcasing the intense daily lives of Matthew Lee (Ahn Hyo-seop), a man from the countryside, and Dam Ye-jin (Chae Won-bin), a woman from the city. Matthew Lee impressed viewers with his "god-life" routine, juggling three jobs including mushroom cultivation, company management, and handling civil complaints, all while not forgetting exercise and reading. Dam Ye-jin is also a true workaholic, striving for sell-outs but losing her weekend prime time slot to a rival host.

Director Dong Hyun-gi (Shin Dong-mi) offers Dam Ye-jin her prime time slot back on the condition that she secures the global skincare brand L'etoile as a client. However, Dam Ye-jin is taken aback as she has no experience selling beauty products due to past trauma. Unable to give up the prime time slot, Dam Ye-jin meets with Seo Eric (Kim Bum), the executive director of L'etoile. Seo Eric shows a positive response on the condition that they resolve the cosmetic ingredient supply contract renewal together. To gain an advantage in the ingredient contract negotiations, Dam Ye-jin heads to Deokpung Village, home to the white flower mushroom farm.

At the same time, Matthew Lee, the owner of the white flower mushroom farm, stops his tiller upon spotting a rare red sports car in the village. The sports car was blocking the only road out of the village. Dam Ye-jin, trying to enter Deokpung Village, felt bewildered seeing Matthew Lee not moving his vehicle when she was in a difficult situation to reverse. In the tense standoff where neither could move forward or backward, only the honking horns, representing the anger of the two, echoed.

In this way, 'Sold Out Today' heightened immersion by depicting the intense first meeting of the two protagonists as they intruded into each other's worlds. The rapid unfolding of their daily routines sparked curiosity about their stories. Furthermore, the presence of actors Ahn Hyo-seop, Chae Won-bin, and Kim Bum, along with the atmosphere of Deokpung Village, vibrant directing, and witty dialogue, harmonized to foreshadow the successful return of SBS's romantic comedy.