BTS V Dominates TikTok & Instagram Influencer Rankings

Group BTS member V has ranked at the top of global social media influence. According to data compiled by the American social media analytics firm HypeAuditor, V ranked second on the 'Top 1000 Most Influential Influencers Worldwide.' Notably, he proved his unrivaled presence by taking first place in the TikTok category by the same standard.

V's Instagram influence continues to rise steadily. He set a Guinness World Record by surpassing 1 million followers in 43 minutes upon opening his account, and he has now exceeded 70 million followers, the first Korean male celebrity to do so. His average number of 'likes' is approximately 12.5 million, ranking first worldwide, and his engagement rate of 11.9% also places him in the top tier.

His growth on TikTok is also remarkable. He set a record for the shortest time to surpass 10 million followers, achieving this in just 19 days after opening his account, and currently has about 12 million followers. Even with just a few posts, he generates significant engagement and is spreading the challenge trend.

In addition, he has maintained high rankings in Wikipedia views and Google search volume, demonstrating the interest of his global fandom. By expanding his influence across various platforms, he is solidifying his position as a global star.

Forbes Korea selected the '30 Luxury Brands Noticed by Koreans' by combining social media and media buzz volume (mentions). In the 2026 Korean luxury market, buzz volume rankings will not simply show "what sells well," but rather "what is most talked about, shared, and desired."