Salmokji Actors Movie Costumes Greetings

The distributor of the film "Salmokji," Showbox, announced that they successfully held stage greetings to thank fans for their love, operating normally even on Labor Day. The event was attended by the complete cast of "Salmokji," including director Lee Sang-min and actors Kim Hye-yoon, Lee Jong-won, Kim Joon-han, Kim Young-sung, Oh Dong-min, Yoon Jae-chan, and Jang Da-ah. The actors appeared in their costumes from the movie, drawing attention. "Salmokji" surpassed 2 million viewers since its release and exceeded 2.4 million viewers, three times its break-even point, raising expectations for future box office records. The film, which depicts the horror experienced by a film crew heading to a reservoir to investigate an unidentified entity captured on "Salmokji" road view, is currently in theaters.

"Salmokji" has achieved the feat of surpassing 2 million viewers as a horror film, eight years after "Gonjiam," breaking the summer box office formula. Having surpassed its break-even point (800,000 viewers) within seven days of its release and exceeding 2 million viewers, "Salmokji" is being recognized for its significant value as a successful case of a mid-to-low budget genre film. A representative from the distributor, Showbox, analyzed that the enthusiastic response from the younger generation, fresh synergy, and the actors' sincere communication have created a viewing trend where audiences enjoy the movie like a game. Notably, its box office success during the off-peak spring season, rather than the summer peak, is noteworthy.

The fever surrounding the movie "Salmokji" is spreading beyond theaters, evolving into a form of participatory culture. "Pilgrimages" to "Salmokji" in Yesan-gun, Chungcheongnam-do, the film's main setting, are becoming popular among young audiences, with tours visiting the site in the early morning after late-night screenings gaining traction. Furthermore, due to the film's theme of a water ghost, a meme suggesting that 'good things happen to those with no water in their fortune when they watch it' has spread, leading to positive reviews being shared online. A Showbox representative stated that these diverse audience reactions enrich the cinematic experience and act as a form of culture for enjoying the film.

The success of "Salmokji" holds significant meaning as it demonstrates the power of content competitiveness beyond star power. Director Lee Sang-min, a newcomer, and actress Kim Hye-yoon, who took on her first horror role, along with other cast members like Lee Jong-won and Kim Joon-han, enhanced the film's quality with their solid acting skills. A Showbox representative cited director Lee Sang-min's expertise in the horror genre and Kim Hye-yoon's stable performance as key factors in its success. Additionally, unique stage greetings, including surprise ghost appearances and actors' promises of ghost makeup, attracted the attention of younger audiences and contributed to the box office success. The actors' active engagement with fans' meme requests also boosted their likability.

"Salmokji" will meet with audiences through a box office appreciation stage greeting on May 1st. Director Lee Sang-min and the complete cast of "Salmokji," including Kim Hye-yoon, Lee Jong-won, Kim Joon-han, Kim Young-sung, Oh Dong-min, Yoon Jae-chan, and Jang Da-ah, are scheduled to visit Lotte Cinema Hongdae Entrance, CGV Hongdae, Megabox Hongdae, and CGV Yongsan I'Park Mall in succession. During these stage greetings, the actors will appear as members of the Onroad Media team, wearing their movie costumes, further heightening anticipation. In particular, as the protagonists' sudden business trip to Salmokji on a weekend resonated strongly with working audiences, high interest is expected for this stage greeting held on Labor Day. Following the buzz generated by the ghost makeup stage greeting to commemorate surpassing the break-even point, this event is also anticipated to offer a special experience.